Advertising digital evolution

Digital Signage is the digital evolution of the traditional outdoor communication based on billboard advertising and it takes place through monitor and displays of different sizes into points of sale in public spaces or corporate buildings.

The characteristics that affect the steady growth of the digital signage are:

  • The presentation of any type of media content simultaneously: video, audio, text, images, applications as news, advertising, weather forecast, interactive content, etc.
  • The use of LCD or plasma screens of different sizes including Ledwall big screens
  • The update all kinds of content in a simple way with suitable software
  • The programming of all content in order to make them visible at predefined times

AVS Group manages with Autostrade per l’Italia the “Infomoving” platform that displays in 110 Service areas, located throughout the Italian highways, with more than 200 indoor screens and 15 large outdoor ledwall.